The federal government will publish subsequent week frameworks to counter pretend opinions and unverified star rankings on e-commerce web sites, resort and journey reserving platforms, in accordance with Client Affairs Secretary Rohit Kumar Singh.
Since e-commerce entails a digital procuring expertise with none alternative to bodily view or look at the product, shoppers closely depend on opinions posted on platforms to see the opinion and experiences of customers who’ve already bought the products or providers.
However pretend opinions and star rankings mislead shoppers into shopping for on-line services and products.
To examine pretend opinions, Singh mentioned the Division of Client Affairs (DoCA) has finalised frameworks after learning the current mechanism being adopted by the e-commerce entities in India and greatest practices out there globally.
“After session with stakeholders, we’ve finalised frameworks to counter pretend opinions. The BIS (Bureau of Indian Requirements) has additionally come out with a regular. The frameworks for pretend assessment administration will likely be printed subsequent week,” he informed PTI.
Most likely, India would be the first nation to have developed frameworks for pretend assessment administration, he mentioned.
“Initially, it will likely be voluntary and progressively will likely be made obligatory,” he added.
Stakeholders from e-commerce firms have claimed they’ve frameworks in place by which they monitor pretend opinions.