The custom as we all know it now dates again to the mid-Twentieth century, when catalogs and shops would painting households, specifically children, participating in vacation cheer in twinning outfits. Over time, the hate-to-love phenomenon boomed, due to the enlargement of mass retail and its providing of holiday-themed merchandise. Right this moment, most manufacturers and shops promote some sort of holiday-ready outfit in each measurement choice. For proof, see the 2022 vacation marketing campaign from Kim Kardashian’s intimates model Skims, which featured Snoop Dogg’s household carrying matching pajamas.